How Can I Make Money Online Through Tourism?

Many people dream of traveling to far and exotic lands. Unfortunately, for the majority of people, that is a wish that is often deferred until later on in life. Delayed gratification may be a source of frustration, especially for young people. They want to advance their aspirations, yet they don't feel they have the knowledge or resources to do so. Again, the result can be bitter unhappiness. My advice to you is... just start doing something, no matter how small. Take small steps towards your goal until they become bigger steps, until they turn into full fledged strides towards your long cherished dreams.

So you want to travel. Use these desires to spur you on to creativity. Let's say you live in an area favored by tourists. Perhaps you live near a popular beach resort that sun lovers flock to. Tourists come by the thousands every summer and bask under the sun. More likely than not, these tourists have friends and loved ones waiting back at home for them - people who would appreciate a souvenir from their friend.

Wouldn't it be a good idea then to put up an online store where you could offer some of the things that make your town special to the tourists? T-shirts, beach towels, bathing wear, sea shells, crab key chains, whatever your town is famous for. Then those who come to your resort town and who don't particularly want to leave their place in the sun to go shopping for souvenirs can simply shop in your online store and have the items delivered to their rooms or cottages.

It would be great if your online business was an adjunct of an actual store. Both stores - the actual one and the virtual one - could benefit each other and bring added business to one another. Visitors to your website, if they like what they see online, might be encouraged to drop by your actual store when they're around the area or if they don't want to wait for delivery. Meanwhile, those who shop at your actual store can be encouraged to make future purchases online, even when they go back home.

You don't have to start out big. A few specialized items - even a bunch of t-shirts you designed yourself - could get you started. Those, a website, and a few fliers to make your presence known could be the first step to accomplishing your own dreams of travel.

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E-Mail Marketing

You may think you are enjoying a successful e-mail campaign by virtue of the sales increase to your business. You may on occasion check your website stats to see how many incoming visitors arrived courtesy of an e-mail you had sent. While such stats may speak well of your website traffic and the products and services you offer, complete results of your e-mail campaigns cannot be tallied unless you have all the information. This is why it is important to have statistics for your e-mail sends.

When you choose a bulk e-mail program for your newsletters and other mail alerts, you want to be sure you have access to as much data as possible where your campaigns are concerned. Charting a campaign's progress goes beyond checking your website's results - you need to know if the mail you send not only arrives to its intended destination, but is opened and heeded. Here are just a few features of a solid e-mail statistics report:

Bounce Rate: Are all of your e-mails getting to your readers? If you want your sale or news to succeed, you have to know if people are seeing what you have to show them. Your e-mail software should be able to tell you how many recipients are "bouncing", or coming back to you as undeliverable. You may find your mail experiences hard bounces where the address provided is no good, or soft bounces where a mailbox may be filled to capacity. Knowing this can help you pare your recipient list if needed or check for addresses that are incorrect.

Open Rate: Of the e-mails being delivered, how many are actually opened? A good program will inform you the open rate of each campaign you prepare. As your archive of newsletters grows, you can use the open rate as guideline to determine which campaigns are more successful - by virtue of the sales pitch or perhaps the attention-grabbing subject header - and build future mails from there.

Click-Through Rate: Getting a reader to open your mail is good. Seeing that reader click a link from that mail to your website is better. Your e-mail software should allow you to see not only your click-through rates, but information on which links are clicked. Having this information at your disposal will permit for more focused campaigns that offers your readers what they truly want.

Opt-Out Rate: It's the nature of the business that as you gain subscribers to your e-mail, you stand to lose some as well. If your e-mail software can provide you the information on how many readers are unsubscribing from your lists, it may be useful in helping you evaluate your e-mail marketing strategies. If you experienced a spike in opt-outs following one particular campaign, it would be handy to have a program that collects the data of the readers so you can follow-up with a feedback survey or free offer.

Once you can keep up with your e-mail campaigns through statistical reporting, you can use the information to improve upon future marketing plans. Take the time to explore the statistics options available to you when you choose your next e-mail software program or provider.

Kathryn A. Lively is a freelance writer specializing in e-mail marketing services and Virginia Beach website design.

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