Thursday, January 8, 2009

Internet-and-Businesses-Online

As the number of internet users across the world continues to increase, a number of internet business opportunities are also becoming increasingly available.

With this continuous increase in the number of internet users, internet business will continue to increase. Today, online business success testimonials are also continuously increasing, a trend that shows that internet business is becoming more and more profitable.

Today, the internet is providing individuals the opportunity to become they own boss by running their own home based business.

The internet business boom is what everybody should embrace and cut his or her share of the cake. It is a business that is available for everybody. Whether you are young or old; white or black, short or tall, graduate or undergraduate, the internet business is for you.

The internet business is one of the businesses you can start without much capital. All you need to start your internet business is just a computer with an internet business. You must not have a website before you start an internet business. Many still live under the misconception that you need a website before you can start an internet business. It might interest you to know that many of the internet millionaires don’t even have a website.

Teaching you how to start an internet business is outside the scope of this article. But I will advise you to read as many as possible e-books on internet business. Do research on how to start an internet business. Try and implement your results and you will see that the sky will be your limit.

Take the opportunity of the internet boom an become an internet millionaire. Today, it is difficult to browse across the internet without coming across many success stories about all categories personalities making fortune with internet business.

Don’t be left out in this era of internet business. Start yours today!

Victor is an internet business mentor.

He is the owner of Vickywebworld, a website dedicated to helping people become an internet millionaire.

Read My Free $500 Internet Tutorial

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SEO Expertise Aspects You Should Know SEO Expertise - Aspects You Should Know

Anybody in today's online market can claim to have SEO expertise, however there are certain things you should know before paying anybody to optimize your website and engage in search engine marketing.

One thing you should know is that there is no certifying body for search engine optimization expertise, no company will vouch for the quality of a search engine optimizer. However there are highly recognised exams that can be passed and an online certificate made available via a company called web CEO. If your SEO consultant can provide one of these then their expertise are pretty much in place.

Some things, any quality search marketer should offer are, a site analysis, this will be to highlight faults in your site and any changes that need to be made in order to make your site search engine friendly. Another thing any good SEO expert should also do is put a link building and maintenance strategy in place. You should know exactly how your pages are going to increase in link popularity.

All quality optimizers with the correct expertise should only engage in ethical SEO practices. A sure fire way of knowing if company does this is by how much they charge and what they promise. If a company charges a small amount and guarantees top positions the chances are your site will get banned if you deal with them.

Another thing any search engine expert should provide is a detailed monthly report proving the progress they are making with your site. It should contain ranking stats, link stats, optimisation reports, keyword research and progressive improvements. A brand new site will take between 6 - 12 months to get a first page ranking and once you are there it will need maintaining, a common misconception is that a site can be optimized once for long term success. This is not the case and will cost you dearly.

Make sure anybody claiming to have expertise has full contact details and is able to give you a fixed price before they commence the work. SEO is a long process and results are not always seen straight away, but if you have seen no improvement in 3 months then it is time to start worrying.

Search engine expertise are gained through experience and trial and error. You cannot learn SEO in a year and be able to offer as higher service as someone who has been doing it 5 or 6 years. SEO expertise are sort after qualities and ones that can put your business at the top of the rankings, just make sure you are hiring an SEO expert.

If you are looking for SEO expertise please visit - SEO expertise.


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Search Engine Optimization As ECommerce Assistant

eCommerce, in a layman's term, means all the financial transactions happening through internet. Through eCommerce, one can either buy or sell a physical product, service and even premium content over the internet itself.

With the growth of internet, the number of websites has also increased and in the multi-million websites, million of websites are doing eCommerce. Most of the websites works as an electronic shop. Now the challenge for such websites is to have visibility and easy access so that more people are able to access their websites. This is eventually to boost revenues with the increase in ecommerce.

Search Engine Optimisation has come up as one of the solutions to this challenge. In the process of SEO, the website owner edits the content and the HTML coding with keywords for improving their relevance to search engines. Harnessing their knowledge, search engine experts add meta tag the content i.e. titles, summaries and descriptions to site content. This technique results in website coming before its competitors on search engines if the specific keyword is being search for.

For SEO, websites also exchange links with other websites and register in various web directories to increase their visibility on the internet. With link exchange process, the search engine crawlers get through the link many number of times, putting the website on a higher rank. Having a good affiliate program is another way of generating links.

SEO can only ensure pulling traffic towards the website. It can not ensure the increase in revenue for any website. Apart from the general SEO one should also be involved in public relations, both online and offline. eCommerce websites should also come-up with new offers and schemes to promote their products and services. The interactivity is a strategy which can help the eCommerce websites along with the SEO and other internet marketing tools. eCommerce, as an industry has greatly benefited with the tools and techniques introduced by digital marketing experts. Being very customer oriented, eCommerce has to maintain high service standards. Tools developed by Google, Overture, MSN, like pay per click, to achieve highly targeted visitors, though not fool-proof, offer high ROI and can be used by businesses to grow revenues.

One such internet marketing company that has been supporting small and medium sized businesses in their eCommerce requirements is SearchFit. After years of consumer research, they have developed the most search engine friendly shopping cart solution. Through SearchFit cart, you can not just optimize your estore, increase search engine visibility, do inventory management but also take advantage of its many internet marketing tools, such as Google Analytics and seamless integration with QuickBooks, most used accounting software. SearchFit is built with SEO strategy in mind and has all the tools necessary to implement both traditional and social media-focused efforts.

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How to Develop a Business Owner

Join me for a moment and think back to some of the the names and faces of previous employees. You know, the good ... the bad ... the ugly. The ones that did (or did not) make a positive contribution to your organization. I did this the other day and was immediately reminded of two extremely contrasting individuals.

First, there was Sandy. Great at first and we were impressed. She initially went the extra mile, seemed to work hard, and turned in superb work.

But very soon she began to develop an attitude of entitlement and a hidden agenda. I'll never forget the day it all came to light. We found she had used the company credit card to purchase "samples" of expensive items - for her own personal use.

After we let her go, even more things came to light and we discovered the credit card incident was only the tip of the iceberg. For example, she had consistently booked events at a very expensive, high-priced hotel chain - and collected all the associated "frequent flyer points" to her own account. Through the points she accumulated, she was able to take several weekend get-aways as well as use her points to buy a new laptop. But the frosting on the cake was her web browser. It seems she had visited many questionable websites - for no apparent reason except to find and set up clandestine rendezvous scenarios with other singles.

But, second, there was Ally. We had the good fortune of hiring her in a small, start-up business. She, too, started out with a bang. But she kept right on performing - and then outperforming - her previous levels of work.

Ally also had incredible insights and emotional maturity. She seemed to instinctively know what needed to be done to get this new business off the ground. She empathized with the owner's struggles and worries. It was almost as if she could feel what it felt like to walk in his shoes.

As it turns out, she was absolutely invaluable to the success of that organization. The company ended up paying her like royalty ... and it was worth every penny!

Now think about whom you'd rather have working for you? Someone with an agenda for personal gain, or one who has the best interests of the organization in mind? The answer should be obvious - you'd want the employees that views life from an owner's perspective. You'd want Ally any day of the week!

The question is how can we identify and develop, more employees like Ally?

Based on my many years in human resources and management, here are three things you should do:

1. Screen out the bad apples. There's a saying that anyone can interview well or even perform well during the 3-month honeymoon period. True. But then the real person begins to shows up. Our goal is to find out who that "real person" is before they ever come on the payroll! One of the best methods of weeding out the bad applies is to follow all the standard HR hiring practices (completed application, background check, drug and drivers check, etc.). In addition to that, however, we must check references. No, I'm not talking about the "can you confirm if Joe worked there from X to Y dates" type of reference check. I'm talking about the kind of reference where you talk to a previous manager or supervisor. Where you can get honest answers to questions like, "tell me about Joe's work ethic," or "can you give me an example of a project Joe did for you that really impressed you and your customers?" And of course, never fail to ask, "given the opportunity, would you enthusiastically rehire Joe?" Enthusiastically rehire is the key phrase there. See, we're looking for the kind of people that previous employers can't help but just rave about!

Now, I know HR tells these previous managers not to give out references. But if they don't, who really wins? The good guys or the bad guys? The bad guys do. When a supervisor is afraid to give a reference, the bad employees are allowed to slip through. So, if I call for a reference and I'm told, "I'm sorry I can't give a reference," you are likely to hear me say, "Oh, I'm sorry to hear that. I personally thought Joe would be a great member of our team. Unfortunately, If we can't get a rave review, we can't extend an offer." Then I'm quiet. Guess what? Many times, the person will respond (whispering), "Now, don't tell HR I told you this, but Joe was GREAT! I'd feel terrible if you didn't hire him just because I couldn't give you a reference. And by the way, yes, we would enthusiastically rehire Joe any day of the week. He made such a great contribution to our company when he was here." Now, that's the kind of reference you want! And if you can't get that kind of rave review ... don't hire the candidate, no matter how impressive they appear on paper.

2. Engage and empower. Once you have your great business owner mentality candidate on board, the ball is now in your court to develop that person. High achievers and top performers will not be motivated by a tight-fisted, micromanagement style. They are creative. They are ambitious. They think outside the box. And they are always looking for better and faster ways of doing things. Don't stifle that creativity! Let them run. Ask them for their opinion. Give them opportunities to work on projects that let them shine. And be sure to always give them lots of credit! It's the only way to get them engaged in what they're doing for you.

When it comes to empowering, I've always liked "Sherman's 6 Degrees of Delegation" model, designed by M. Harvey Sherman, former president of the American Society of Public Administration. He recommends, and I agree, that power should be doled out a little at a time. It's not unlike teaching your teenager about responsibility and accountability when they want to borrow the car. For example, you initially set up your expectations (where they're going, how long they'll be gone, and when they'll be home). After the expectations are set, they get to borrow the car for an hour or two. If that goes well (i.e., they're home on time and there are no dents in the fenders), then you allow a little more freedom next time.

Remember, these superstars must be allowed to earn increasing levels of responsibility and opportunity. If they don't see an opportunity with you, they'll look for another job that offers them the chance to grow.

3. Pay your performers generously. Finally, the tough talk. I know, you have a budget. You can't pay more than x amount of salary. Well, I'm here to encourage you to make an exception to that rule. Why? Because you can't afford to lose a strong player over a few hundred dollars.

For the most part, the "think like a business owner" person doesn't take a job just for the money. They're looking for the opportunity to add the skills and experience to their personal toolbox. But taking advantage of this attitude would be a fatal mistake on the employer's part.

Here's what I'd recommend. Set up a "pay for performance" metric where you can pay that person over and above their base salary. For example, if they design a more efficient process, pay them a one-time bonus of $1,000. If they complete a project ahead of schedule (and your company profits), pay them another bonus of $500. You get the picture. Like my grandma used to say, "don't be penny-wise and pound-foolish." Here's a quick mental check for you: do you want them working for your competition? Probably not. So, set up a generous pay-for-performance program for them. Trust me, it will be worth every penny.

SUMMARY
So, if you want more employees like Ally, spend more time up front screening and interviewing. Then, when you find the right person, get them engaged and empowered by getting out of their way and letting them perform. If you give them room, they'll outperform everyone else on your team. And finally, don't be stingy about paying your top performers. Pay them fairly. Pay them more than fairly. Make it such an enriching experience that they'll willingly and richly contribute to your bottom line.

Follow these three guidelines, then sit back and watch as your key players start to think like business owners who deliver unbelievable results to your organization!

Sherman's Six Degrees of Delegation
1. Take action - no further contact with me is needed.

2. Take action - let me know what you did.

3. Look into this problem - let me know what you intend to do; do it unless I say not to.

4. Look into this problem - let me know what you intend to do; delay action until I give approval.

5. Look into this problem - let me know alternative actions available with pros/cons and recommend one for my approval.

6. Look into this problem - give me all the facts; I will decide what to do.

Quoted from Harvey Sherman, It All Depends: A Pragmatic Approach to Organizations (University, Ala.: University of Alabama Press, 1966), pp. 83-84.

Submitted by:
Power Training Institute
Bonnie Cox, MA
VP, Organizational Development
3820 State Street
Santa Barbara, CA 93105
Ph: (866) 456-TRAIN
Fax: (805) 898-7124
bonnie@powertraining.biz
http://www.powertraining.biz

Permission granted to publish this article with Resource information included: Bonnie Cox, Power Training Institute. 866-456-8724 info@powertraining.biz, or http://www.powertraining.biz.

Permission also granted to edit this article.

Bonnie Cox is the Founder of the Power Training Institute and the 2-day Train-the-Trainer Course for HR Managers entitled, "Developing the Ultimate Employee." She is also the author of 52 Secrets to Being the Best Employee Ever!

As a Human Resources professional, Bonnie lends over 20 years of experience in human resources, employment law, training & development, and sales management to each workshop and seminar. She offers management and communications training solutions as a corporate facilitator, professional trainer, and motivational speaker. Her custom-designed, high-energy programs include innovative, interactive exercises to ensure her curriculum has immediate application.

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